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Gula  speaks about the fetishism of commodity, based in Karl Marx's critique of the social and psychological phenomenon in which goods appear to have an independent will of its producers. The BDSM (Bondage, Discipline, Sadism and Masochism) aesthetic alludes to two products (girl and watermelon) and their measures, guiding properties that affect their usefulness and values that is based only on the currency and the third object which denominates the social relationship between the whole, hunger. Self-consuming, self-abort and swallow, the ideologies that the system imposes on us and so develop one of the capital sins, Gula, as we consume something that we need and are playing a part in a social theater. The photo was inspired by Saudek and the performer is Miss Tibia.

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